Holistic strategy is best, but we also offer point services to get you rolling.

Efficiency through personalization. Most buyer personas are either too fluffy to be actionable or too specific to be generalizable (e.g. Big Bucks Bob is 47 and likes to go fishing).  We build data-driven personas, which are geared toward use cases, relevant attitudes, and behavior drivers, rather than demographic stereotypes. These personas  directly enable sales & marketing messaging, in-system segment creation, and product bundling. 

Shape your environment.  Starting with your business and professional goals, we  create a custom issue space to provide a summary of top issues, their trajectories, and why they are impactful for your business.  We collaborate with your strategy and ops leaders to identify natural coalitions of stakeholders and influencers, and develop messaging that resonates with each stakeholder in a language they can hear. 

Meet people where they are and bridge them to where you want them to be.  Our approach combines psychology and behavioral economics with tactical go-to-market operations to get the right messages to the right people through the right channels.  

Find your niche and grow it.   We map out how consumers and media are talking about your organization and your main competitors, in order to target people who resonate with your core competencies AND promote underappreciated competencies to grow your competitive mindshare.  Once you have this space mapped out, we can help you set up a media "war room" to respond faster than your competitors to acute threats and opportunities.  

Uncover insights from your data without putting sensitive data at risk.  Powered by YData, we build anonymous, synthetic datasets from your siloed data assets and prepare these data for interrogation by different roles on your team.  It starts with deep discovery of your assets and needs and ends with true data democratization without the risks. 

Target your scarce sales, marketing, and customer success resources toward low hanging fruit.  Automated ideal customer profiling software overweights yesterday and underweights tomorrow.  We blend your experience and subject matter expertise with an analysis of your historical account data and current industry trends, in order to develop forward looking targeting recommendations.

Keep people in the boat.  We help you identify customer attributes and behaviors that signal they are likely to churn, and form retention strategies that are targeted to each churn pathway.  This analysis is action-focused, focusing on churn predictors that you can actually do something to remedy.  If you have data on product usage,  support utilization, or other behaviors, we will work with your team to integrate this into the analysis and recommendations.

There are workflows and there are actual customer journeys.  We differentiate from bargain bin AJO shops by working with you in discovery to build deep strategic understanding of your customers and prospects, which makes for stronger journeys that are integrated into your overarching GTM strategy and done right the first time. 

Selling someone who knows what they want is easy, which is why everyone does it, which is why it is hard. Get more out of your intent providers, SEO, and segmented engagement strategies by understanding the network of concepts that gets people to intent, and use that understanding to target them earlier with messaging that meets them where they are.