TangibleIQ

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TangibleIQ

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We put the work before our identities, but people like to see an "About Us" page, so here it is.

Key Operators

Lynze Shuman, MBA

Julia Mossbridge, Ph.D.

Julia Mossbridge, Ph.D.

Go-to-Market Strategist and Tactical Coordinator

  • Turns business environment insights into actionable reality
  • All around great person to have walking with your team

Julia Mossbridge, Ph.D.

Julia Mossbridge, Ph.D.

Julia Mossbridge, Ph.D.

Data + Intuition Integrator

  • Helps decision makers bring insight and foresight into data strategy
  • So cutting edge, she thinks "innovation" is old school

Prabhu M C

Julia Mossbridge, Ph.D.

Eric Smith, Ph.D.

Solution Architect and Development Lead

  • Designs and builds systems that enable you to engage without incurring tech debt
  • The guy you want in your heist

Eric Smith, Ph.D.

Julia Mossbridge, Ph.D.

Eric Smith, Ph.D.

Market and Beyond-Market Intelligence and Strategy

  • Distills complex signals from your business environment into simple recommendations
  • Turtleneck featured ironically

About TangibleIQ

TangibleIQ is an intelligence and business strategy cooperative with deep expertise in psychology, political science, behavioral economics, data science, and go-to-market strategy and tactics.  We have over 15 years in market and beyond-market business intelligence and strategy experience, and have cultivated a bullpen of high quality consultants to be assembled according to your unique business challenges.  We keep our project teams lean and agile, in order to deliver quality work quickly and coherently, without the bureaucratic bloat typical to large consulting firms.  Our goal is to craft lasting relationships based on mutual satisfaction and excitement as our primary means of business growth. 

Contact us with your business challenge

TangibleIQ Ethos

The Power of...Agility

We assemble the right people, tech, and methods to answer the business problem, not vice versa.  And, we avoid administrative/PM bloat with tight teams of accountable individuals. 

...Independence

We are not beholden to the top-down ethos of any hedge fund, and we deliberately staff  projects to create real diversity of perspective, from left to right, urban to rural, and young to old. The  common thread is that we are truth seekers, and we let the data drive our models, rather than the other way  around. Our job is not to moralize to you. Our job is to create options. 

...Humility

Pursuing truth is harder and slower than buying whichever new acronym is first to market. It  requires a beginner’s mind, even when we think we know things, and a passion for truth-seeking.  Verification is easy, and we can always find some information that verifies any of our ideas, but trying to  falsify our ideas is how we get to the truth. 

...Science

The way to be humble and still be confident is to have a toolbox that you can trust, without having  to make appeals to personality or authority. Science is an extremely powerful tool for moving from a  beginner’s mind toward the truth. And humility keeps the science in check, to avoid premature certainty. 

...Context

Science is necessarily reductionist, and looking through a straw is no way to make smart decisions. Passing the micro-outputs of science through tested frameworks from psychology, economics, and business connects the dots to inform meaningful action. New information does not become intelligence  until pivoted against what we know about the world and how you are uniquely positioned inside your  business landscape.  Action without strategy is rudderless. Strategy without action is toothless. 

...Simplicity

The world is complex and we have very little control over most of it. We should understand these complexities, but when we conspire to control a piece of the world, our solutions should be simple and  robust to unexpected complexities. Each moving part (and its interaction with every other moving part) is a potential point of failure. Deep intelligence builds the understanding to action on strategies that are resistant to blowback and unintended consequences. 

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