Lynze Shuman, MBA
Go-to-Market Strategist & Tactical Coordinator
- Turns business environment insights into actionable reality
- All around great person to have walking with your team
About us
We put the work before our identities, but people like to see an About Us page, so here it is.
Key operators
Julia Mossbridge, Ph.D.
Data + Intuition Integrator
- Helps decision makers bring insight and foresight into data strategy
- So cutting edge, she thinks "innovation" is old school
Eric Smith, Ph.D.
Market & Beyond-Market Intelligence and Strategy
- Distills complex signals from your business environment into simple recommendations
- Turtleneck featured ironically
About TangibleIQ
An intelligence & strategy cooperative.
TangibleIQ is an intelligence and business strategy cooperative with deep expertise in psychology, political science, behavioral economics, data science, and go-to-market strategy and tactics.
We have over 15 years in market and beyond-market business intelligence and strategy experience, and have cultivated a bullpen of high-quality consultants to be assembled according to your unique business challenges.
We keep our project teams lean and agile, in order to deliver quality work quickly and coherently — without the bureaucratic bloat typical to large consulting firms. Our goal is to craft lasting relationships based on mutual satisfaction and excitement as our primary means of business growth.
Contact us with your business challengeThe TangibleIQ ethos
01
The power of agility
We assemble the right people, tech, and methods to answer the business problem, not vice versa. And we avoid administrative/PM bloat with tight teams of accountable individuals.
02
The power of independence
We are not beholden to any hedge fund's top-down ethos, and we deliberately staff projects to create real diversity of perspective — left to right, urban to rural, young to old. We are truth seekers, and we let the data drive our models, rather than the other way around. Our job is not to moralize. Our job is to create options.
03
The power of humility
Pursuing truth is harder and slower than buying whichever new acronym is first to market. It requires a beginner's mind, even when we think we know things, and a passion for truth-seeking. Verification is easy — trying to falsify our ideas is how we get to the truth.
04
The power of science
The way to be humble and still be confident is to have a toolbox you can trust, without appeals to personality or authority. Science is an extremely powerful tool for moving from a beginner's mind toward the truth. Humility keeps the science in check to avoid premature certainty.
05
The power of context
Science is necessarily reductionist, and looking through a straw is no way to make smart decisions. Passing the micro-outputs of science through tested frameworks from psychology, economics, and business connects the dots to inform meaningful action. Action without strategy is rudderless. Strategy without action is toothless.
06
The power of simplicity
The world is complex and we have very little control over most of it. When we conspire to control a piece of the world, our solutions should be simple and robust to unexpected complexities. Each moving part is a potential point of failure. Deep intelligence builds the understanding to act on strategies resistant to blowback and unintended consequences.